Brief — AI marketing

Brand and goals

1.What's the brand called?

2.What does the business do, and what do you want to promote?

3.Who is your audience?

E.g. who they are, what they do, what problems they have and what they're looking for.

4.What's the main goal of the content?

Pick up to 3.

Brand awarenessMore website visitsEnquiriesSalesBuilding a communityBeing seen as an expertRecruitmentOther

0 of 3 selected

Channels and formats

5.Which channels do you use today?

Include the ones you only post to now and then.

Social mediaA blog or articles on the websiteA newsletter / emailA video channelA podcastNone yetOther

6.Which content formats interest you?

Posts with graphicsCarouselsArticles / blog postsShort videoNewslettersProduct or service descriptionsOtherNot sure — I'd like a recommendation

7.How often would you like to publish?

Several times a weekOnce a weekA few times a monthNot sure — I'd like a recommendation

Brand voice

8.How should the brand sound?

Pick up to 3.

ExpertFriendly and relaxedFormalWittyInspiringDirect and to the pointElegant / premiumOther

0 of 3 selected

9.Does the brand have communication guidelines or a brand book?

Yes — complete onesPartial onesNo

10.Are there topics, words or content to avoid?

E.g. competitors, politics, claims you can't make.

11.Are there brands or profiles whose content you like?

Optional. Feel free to paste links.

12.Can people from the team appear in the content (face, voice)?

YesOnly some peopleNoNot sure yet

Materials and approval

13.Which materials already exist?

LogoBrand colours and fontsPhotos of products or servicesPhotos of the team and businessVideo footageArticles or website contentTestimonials / case studiesMost of it doesn't exist yet

14.Can you regularly send new material (photos, footage, news)?

Yes, regularlyNow and thenNot really — content should work without it

15.How should content be approved?

Every piece approved before it goes outApprove a monthly plan, then publish without further sign-offApprove only selected piecesNot sure — I'd like a recommendation

16.Who on your side will approve content?

Optional.

17.Who will publish the content?

We publish it ourselvesWe'd like you to publish itNot sure — I'd like a recommendation

18.How will you know the content is working?

E.g. reach, website traffic, enquiries, sales.

Timing and budget

19.When would you like to start?

As soon as possibleWithin a monthWithin 1–3 monthsLaterNo fixed date

20.What monthly budget do you have in mind for marketing?

A rough range is enough — it helps us fit the solution to it.

Under €500 per month€500 – €1,250 per month€1,250 – €2,500 per monthOver €2,500 per monthI'd rather discuss it on a call

21.Is there anything else that matters especially to you?

Even a loose idea is useful — you don't need to know the technical term for it.

Answered: 0 of 21

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