E-commerce3 min read
How Much Does an Online Store Cost?
The build is rarely the expensive part. The catalogue, the integrations and the day-to-day operations are.
Read article →Build — E-commerce
An online store should work as hard as you do.
The storefront is the part customers see. The part that decides whether the business is enjoyable to run is everything behind it: product data, stock, payments, shipping, invoices, returns and the twenty small manual steps nobody planned for. We build both sides.
Build
- Fast storefronts that survive a mobile connection and a slow day
- Product, payment, shipping and accounting systems connected
- Order handling automated where it saves real hours
The storefront
Online stores lose money in predictable places: a slow product page, a search that returns nothing useful, filters that don’t match how people shop, a checkout with one field too many, and a mobile layout that was clearly designed on a desktop.
We start from the paths that actually generate revenue — category to product to cart to paid — and make those paths fast and obvious. Then we make sure the pages that bring people in from search are worth landing on.
- Category, product and search pages designed around real catalog size
- Filtering and sorting that reflect how your customers choose
- Checkout with the fewest fields the business can live with
- Payment methods your market actually uses
- Clear delivery, returns and stock information before the cart
The part customers never see
A store that sells well but takes four hours a day to operate is a problem waiting to grow.
Product data
Import, sync and structure catalog data from suppliers or an ERP, so descriptions, prices and stock aren’t maintained twice.
Order flow
Orders reaching your fulfilment, accounting and shipping tools automatically, with the exceptions surfaced instead of silently failing.
Payments & invoicing
Payment providers, invoice generation and reconciliation wired together so finance isn’t rebuilding the day from screenshots.
Shipping & logistics
Carrier integrations, labels, tracking updates and the customer notifications that stop ‘where is my order’ emails.
Stock & availability
Accurate availability across channels, so you don’t sell what you can’t ship.
Reporting
Numbers you trust: what sells, what gets returned, which channels bring buyers rather than visitors.
E-commerce SEO is a structural problem
Most store SEO issues are architectural rather than editorial. Filter combinations generate thousands of near-duplicate URLs. Out-of-stock products get deleted instead of handled. Category pages have no content at all. Product descriptions are copied from the manufacturer, exactly like every competitor’s.
Because we build the store, we can fix these at the source: canonical rules, indexation control on faceted navigation, product structured data, image handling, internal linking between categories and content.
- Faceted navigation that doesn’t flood the index
- Canonical and pagination handling that matches reality
- Product, Offer, Breadcrumb and Review structured data where accurate
- A plan for discontinued and out-of-stock products
- Category pages with a reason to rank
How we approach a store project
- 1Catalog & operations review
- 2Structure & data model
- 3Storefront design
- 4Build & integrate
- 5Migrate & launch
- 6Measure & improve
Questions people ask
Should I use a ready-made platform or a custom store?
Start with a platform if your catalog and rules are conventional — it’s cheaper and faster, and there’s no prize for building checkout from scratch. Custom (or headless) makes sense when you have unusual pricing, B2B account structures, deep ERP integration, a very large catalog, or performance requirements the platform can’t meet. We’ll give you an honest recommendation even when it means less work for us.
Can you migrate an existing store?
Yes. Migration means moving products, customers, orders and content, and mapping every old URL to a new one so you keep the search traffic you already have. We treat redirect mapping and post-launch index monitoring as part of the project, not an extra.
Can you connect the store to our ERP or accounting system?
That’s usually the highest-value part of the project. If the system has an API or a supported export format, we can connect it. Where an integration isn’t possible directly, we build a reliable bridge with proper error handling rather than a fragile script.
How do you improve conversion?
First by removing friction that’s measurable — page speed, checkout steps, unclear delivery information, weak product pages, broken mobile layouts. After that, changes should be tested rather than assumed. We’re wary of anyone promising a conversion percentage before seeing your data.
Often combined with
Most projects touch more than one of these. Here’s what usually sits next to e-commerce.
Worth reading first
Background on the decisions behind this kind of project.
E-commerce3 min read
When Does Custom E-commerce Make Sense?
Most businesses should not build custom e-commerce. Here’s how to tell whether you’re one of the ones that should.
Read article →SEO3 min read
How Website Speed Affects SEO (And What Matters More)
Speed is a real ranking factor and a smaller one than most people think. It matters far more for the thing you actually want.
Read article →Discuss my store
Whether you’re launching, replatforming or drowning in manual order handling — tell us where it hurts.
No specification needed. A description of the problem is enough to start.