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Codivine

Grow — Technical SEO

SEO improvements that actually get implemented.

There is a large gap between knowing what’s wrong with a website and being able to change it. Most SEO recommendations stall at that gap: they arrive as a list, land in a backlog, and are still there a year later. We work on both sides of it.

Grow
  • We change the code, not just the spreadsheet
  • Comfortable inside modern frameworks and legacy templates
  • Every change verified after deployment

Finding problems and fixing problems are different jobs

An SEO specialist can tell you that your product pages render client-side, that your canonical tags point at the wrong URL, and that your largest contentful paint is four seconds. Acting on any of that means editing templates, changing rendering behaviour, reworking image handling and touching redirect logic.

That’s software work. When the analysis and the implementation sit in different companies, the translation loss is where the budget goes. We can work on both sides of the problem: understanding what search engines need, and changing the software to make it happen.

What we work on

Core Web Vitals

LCP, INP and CLS taken from field data down to specific causes — then fixed: image strategy, font loading, JavaScript weight, layout stability.

Rendering & indexing

Making sure content exists in the HTML search engines receive, and that the right pages are indexable while the rest are cleanly excluded.

Site architecture

URL structure, hierarchy, crawl depth, pagination and internal linking that distributes authority to the pages that earn money.

Structured data

Organization, Service, Article, Product, FAQ and Breadcrumb markup that is accurate — implemented from real data, not hardcoded claims.

Canonicals & redirects

One URL per piece of content. Redirect maps for migrations, chains collapsed, parameters handled.

Metadata at scale

Title and description patterns generated from content for large sites, so thousands of pages aren’t sharing one description.

How the work runs

  1. 1Diagnose
  2. 2Prioritise by impact
  3. 3Implement
  4. 4Deploy safely
  5. 5Verify in the field
  6. 6Next round

Migrations and redesigns

The riskiest moment in a website’s search history is a rebuild. Traffic losses after a migration are almost always self-inflicted: URLs changed without redirects, content quietly dropped, a staging noindex left in place, or a new front-end that renders nothing without JavaScript.

We run migrations with a pre-launch crawl of the old site, a complete redirect map, a launch checklist and post-launch index monitoring. It’s not glamorous work, and it’s the difference between a redesign that grows traffic and one that halves it.

  • Full crawl and inventory of the existing site
  • URL-by-URL redirect mapping, reviewed by a human
  • Content parity check on pages with existing rankings
  • Pre-launch technical QA (robots, canonicals, sitemap, metadata)
  • Post-launch monitoring of indexing, errors and rankings

Questions people ask

Is technical SEO still worth investing in?

It’s a threshold rather than a growth lever. Once the site is crawlable, fast and correctly structured, more technical work has diminishing returns and content becomes the constraint. But below that threshold, technical problems can cap everything else you do — and a surprising number of business sites are below it.

Can you work with our existing developers?

Yes, and it’s often the most efficient arrangement. We provide specifications precise enough to implement without a follow-up meeting, review the implementation, and verify the result. We’re not trying to take over the codebase.

How do you handle JavaScript-heavy sites?

By checking what search engines actually receive, using rendered-HTML inspection rather than assumptions. Where important content depends on client-side rendering, we move it to server rendering or static generation. This is one of the most common causes of pages that ‘exist’ but never rank.

Our Core Web Vitals are bad. Is that why we’re not ranking?

Probably not on its own — page experience is a modest ranking factor compared with relevance and links. But slow pages hurt conversion measurably, and speed problems usually come with other technical problems worth fixing. Improve it for the users; the ranking benefit is a side effect.

Improve my website

Have a list of SEO recommendations nobody has implemented? Send it over — we’ll tell you which items are worth doing and handle the ones that are.

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No specification needed. A description of the problem is enough to start.