Websites4 min read
What Should a Modern Business Website Include?
Most ‘website checklists’ are lists of features. This one is a list of jobs the site has to do, and what each one requires in practice.
Read article →Build — Web Development
Websites built to be seen, understood and found.
A modern business website has a job to do. It should explain what you do in seconds, make it obvious what to do next, load quickly on a phone on mobile data, and be structured so search engines can actually read it. We build websites around those outcomes, not around a template.
Build
- Designed and built from scratch — no page-builder debt
- Technical SEO handled during the build, not bolted on afterwards
- Connected to your CRM, analytics and business systems
What a business website should actually do
Most websites that disappoint their owners are not ugly. They simply were never designed against a goal. Nobody defined who the visitor is, what question they arrive with, or what should happen in the thirty seconds after they land.
Before we design anything, we agree on what the site is for: which visitors matter, what they need to understand, and what a successful visit looks like. Every decision after that — structure, copy, page speed, forms — is measured against it.
- Communicate what you do and who it’s for, immediately
- Give a credible reason to trust you before asking for anything
- Generate qualified enquiries, not just traffic
- Load fast on mobile, on a real connection
- Be readable by search engines and by assistive technology
- Be easy for your team to update without a developer
What we build
From a focused one-page launch site to a multi-language corporate site with a content platform behind it.
Business & corporate websites
The main site your customers, candidates and partners judge you by. Clear structure, strong service pages, and room to grow into more content later.
Landing pages
Single-purpose pages built around one campaign, one offer and one action — with the tracking to tell you whether it worked.
Website redesigns
Rebuilding an outdated site without losing the rankings and URLs you already have. Redirect mapping and content migration are part of the work, not an afterthought.
Content-driven sites
Sites where the blog, case studies and resources are a real acquisition channel, backed by a CMS your team controls.
Performance work
Fixing Core Web Vitals, render-blocking assets, oversized images and layout shift on a site that already exists.
Integrations & analytics
Forms that reach your CRM, events that reach your analytics, and a consent setup that doesn’t quietly break your data.
How a website project runs
Short, visible stages. You see progress on a real URL early instead of waiting weeks for a reveal.
- 01
Understand
Who buys from you, what they need to know, what competitors say, and where your current site loses people.
- 02
Structure
Sitemap, URL structure and page-by-page intent. This is where most of the SEO outcome is decided.
- 03
Design
Layout and visual direction applied to real content, not lorem ipsum. Reviewed on desktop and mobile.
- 04
Build
Semantic, accessible front-end, CMS wiring, forms, integrations and metadata. Staging URL from day one.
- 05
Launch
Redirects, analytics, search console, sitemap, performance pass and a pre-launch QA checklist.
- 06
Improve
Watch what real visitors do and keep refining the pages that matter commercially.
What’s included as standard
These aren’t upsells. A website without them isn’t finished.
Findability
- Unique title and meta description per page
- One meaningful H1 and a logical heading structure
- Clean, readable URLs
- XML sitemap and robots.txt
- Canonical URLs and redirect handling
- Schema.org structured data where it applies
Experience
- Designed for mobile, tablet, laptop and large desktop
- Keyboard navigation and visible focus states
- Colour contrast that passes WCAG AA
- Meaningful alt text
- Respect for reduced-motion preferences
- Forms with real labels and error messages
Engineering
- Server-rendered pages for speed and crawlability
- Modern image formats, sized and lazy-loaded
- Core Web Vitals measured before launch
- Analytics and conversion tracking
- A CMS your team can use without us
- Documented handover
Signs it’s time to rebuild
If several of these sound familiar, a redesign will pay for itself.
You avoid sending people to your own website
Editing a page means emailing an agency
It’s slow on mobile and you’ve stopped checking
Your services page is one long list nobody reads
Enquiries arrive by email only and never reach your CRM
You rank for your company name and almost nothing else
Questions people ask
How long does a business website take?
A focused business site is typically four to eight weeks from kick-off to launch. The variable is rarely development — it’s content. Projects move fastest when someone on your side owns decisions and text. Larger sites with many service pages, multiple languages or complex integrations run longer, and we’ll say so before we start rather than halfway through.
What does a website cost?
It depends on the number of pages, how much of the content we write, and what it has to connect to. We scope the work and give you a fixed price for a defined scope before anything starts. We don’t quote a number on a landing page because a five-page site and a fifty-page site with a CMS and CRM integration are different projects.
Will I be able to edit the site myself?
Yes. Content that changes regularly — blog posts, case studies, team members, service copy — lives in a CMS with a normal editing interface. You shouldn’t need a developer to publish an article or fix a typo.
Will a redesign hurt my current search rankings?
It can, if URLs change without redirects or if content is thinned out during the rebuild. We map old URLs to new ones, preserve the pages that already earn traffic, and check indexing after launch. Handled properly, a rebuild usually improves rankings because the technical foundation gets better.
Do you work with WordPress?
We build custom front-ends on modern frameworks with a headless CMS, because it gives better performance, security and long-term control. If you already run WordPress and it works for you, we can improve what’s there rather than insisting on a rebuild.
Do you handle hosting and maintenance?
Yes. We can host and maintain the site, or hand everything over with documentation if you prefer to run it internally. You own the code and the content either way.
Often combined with
Most projects touch more than one of these. Here’s what usually sits next to web development.
Worth reading first
Background on the decisions behind this kind of project.
Websites3 min read
How Much Does a Business Website Cost?
Nobody can quote your website from a blog post. But the variables that move the number are predictable, and knowing them makes every quote easier to read.
Read article →Websites3 min read
Website Redesign Checklist: What to Do Before, During and After
Redesigns lose traffic for boring, preventable reasons. Here’s the checklist that stops it happening.
Read article →Build my website
Tell us what your current site isn’t doing for you. We’ll tell you what we’d change and what it would take.
No specification needed. A description of the problem is enough to start.